For nutrition, fitness, recipe and grocery apps, and plant-based brands
Preparing for launch · onboarding lifestyle apps and brands now

The plant‑based engine
for lifestyle apps.

Someone adds chicken breast to a meal plan or a shopping list. The chicken, obviously, would prefer they didn't. So right then, we offer one plant-based swap from a partner brand. The app earns a share of the sale. The brand pays only when it sells.

Which side are you on?
We'll start with the demo, then take you to your side.Book a 30-min pilot call
  1. Swap in your app
  2. Earn seeds
  3. Spend them in the Weguns Garden 🌱

Every app's users get their own seeds and their own way into the garden.

Interactive demo

One plant‑based mode. Any lifestyle app.

A fictional meal-plan app with plant-based mode running inside it. Follow the hints on the phone.

  • Run a lifestyle app? This is what your users see, inside your own design.
  • Plant-based brand? This is where your product shows up: at the moment the meal is chosen.

Fuelday is a fictional host app. Brands shown are example partners.

Try the demo
For lifestyle apps

More users in. More users staying.

Weguns adds a plant-based mode to your app. When someone plans, logs or shops for a meal, it suggests one plant-based swap. If they buy it, they earn seeds, and your app earns a share of the sale.

Win new users

Seeds for eating a bit better are a simple reason to pick your app over the next one.

Keep them coming back

Every swap they buy earns them seeds to spend in the Weguns Garden. Watching them add up is a reason to open your app tomorrow.

A garden, not a coupon

Your users get a reward world worth coming back to, and you build nothing: you open one link.

Earn on every sale

When a user buys a swap, the brand pays a commission and your app gets a share. No fee, no setup cost.

€0 to add it. Your users can also spend their seeds on your premium plan. When they do, we pay you.

The Weguns Garden

Where plant‑based shopping feels like a walk in the garden.

Users spend their seeds in a garden of plant-based shops, one corner per brand. No hopping between websites; each shop packs its own parcel.

Open the garden

The phone here is live. Tap around it, or open the garden full size.

Example partners
For plant-based brands

Your product, seconds before the meal is chosen.

When someone plans, logs or shops for a meal in a lifestyle app, Weguns suggests your product as the plant-based swap. You pay nothing to join, and commission only when it sells.

What you give

  • Your product feed, or a simple spreadsheet
  • The affiliate link you already use
  • That's it. No budget, no ad spend.

What you get

  • Your products shown as the swap inside nutrition, fitness, recipe and grocery apps
  • Shoppers earn seeds for buying through your tracked link, so fewer sales go missing
  • Your own corner in the garden. Your products, your prices, sold and shipped by you, with the customer's email so they become your customer.
  • Commission only on real sales. No CPM, no fees.
  • A live dashboard of every swap: what you replaced, when people say yes, what it sold
Every swap, as it happens

See each swap the moment a shopper picks your product, in which kind of app and at which meal.

How it works

Three steps, all inside the host app.

  1. Spot the moment

    When a user plans or logs a meal, plant-based mode finds the one swap that fits what they're about to eat.

  2. Make it an easy yes

    One clear suggestion, tied to what they logged. Never a banner, never a lecture. You do not have to be vegan to say yes.

  3. Everyone earns

    The brand pays commission on the sale, your app takes a share, and the user earns seeds to spend in the Weguns Garden.

Every swap is recorded, from screen to sale.

Why Weguns

Not just a swap button.
Not just an affiliate link.

Two fair questions lifestyle apps ask us first. Pick one for the honest answer.

TopicBuilding it yourselfWith Weguns
The swap buttonYou can build that. It's the easy part.Included, and it looks like your app.
Plant-based brandsFind, onboard and look after every brand, one by one.Brands join once and show up in every partner app.
SeedsA loyalty scheme you design, fund and pay out yourself.Seeds, funded by Weguns, spent in the Weguns Garden.
Tracking salesSet up and check tracked links for each brand.Every swap followed from screen to sale, already in place.
The impact storyWork out animals, CO₂ and water saved on your own.A monthly impact story for every user, ready to show.
What it costsYour team's time, plus every discount you fund.€0. Some of your team's time to shape it with us.

You keep what's yours: your app, your design, your users. We run the part no single app can run alone: the brands, the garden and the tracking.

Every swap is a win for animals.

The data

The data layer underneath.

Every swap Weguns offers is logged with the moment it appeared in, the alternatives it was shown against, whether it was taken, and whether it was bought. Seeds are only earned through the tracked link, so the purchase side is confirmed by the brand's own sales tracking, not guessed.

Brands
see purchases, without the moment that led to them.
Apps
see the moment, without what was bought after it.
Retail panels
see baskets, not the decisions behind them.
Weguns
logs the moment, the choice and the sale in one record.

Built to answer three questions.

  1. What makes someone switch

    How likely a swap is to be taken, by product, by moment and by how many seeds it earns.

  2. What they turn down

    Swaps shown and declined, at product level, with the context they were shown in.

  3. Whether the switch holds

    Whether people keep buying the plant-based option once the seeds taper off.

The things a sceptic asks first.

Yes. Vetain, the Munich plant-based brand, is live with its full catalogue and tracked checkout links. More plant-based brands are onboarding now. We only name brands that are happy to be named.

Pilot program

Run a pilot on one surface.

We are selecting a small cohort of lifestyle apps (nutrition, fitness, recipe and grocery) and a handful of plant-based brands for the first pilot wave. Tell us about your team and we will set up a 30-minute call.

  • Narrow scope, one surface and one use case
  • Co-designed with your product team
  • Founder-led conversation, no sales funnel
Or write directly to japjot@weguns.eu.
Which side are you on?
No spam. We reply within 2 business days.