The plant-based network for lifestyle apps.
Weguns adds a plant-based layer inside nutrition and fitness apps, suggesting the right product the moment someone decides what to eat. New revenue for the apps, new customers for the brands, running fully white-labeled so it feels like a feature you built.
This is live. Flip the toggle.
Not a mockup. The real Weguns in-app experience, running right here. Interact with it, or open the full demo in a new tab.
You're seeing NutriTrack's theme. In your app, it wears yours.
Seen enough? A pilot is one narrow surface, co-designed with your team, founder led.
Discuss a pilotOne light integration. Three measurable steps.
Opt in, inside your app
Users switch on Plant mode in the app they already open daily. The layer takes on your fonts, colours and components, so it feels like a feature you built.
Suggest at the moment of intent
Plant-based swaps appear while people log meals or plan the week, right when they decide what to eat.
Close the loop
Every accepted swap is recorded. Apps earn revenue, brands see what worked, users see their impact.
Plant mode, without running the plant-based business behind it.
A large and growing share of Europeans are flexitarian or plant curious, yet most nutrition apps treat them as one generic audience. Building the toggle is the easy part. What sits behind it is not. Weguns runs the Wallet: one shared balance users earn on every plant-based choice and spend across the whole partner brand network, funded by the commission brands pay on real sales. No single app can build that alone, so we run it and share the revenue.
Built to protect your users' trust
Plant mode is opt in and reversible. It shows one suggestion tied to something the user actually logged, never a banner and never an interstitial, clearly labelled and frequency capped. Weguns reads only what it needs to make the suggestion relevant. If a user turns it off, it stays off. The goal is a feature your users are glad you shipped, not ad space rented inside your app.
A revenue line that costs nothing when it doesn't convert
You get a share of the commission Weguns earns on sales the toggle drives. No licence fee, no minimum, no cost when nothing converts. Your upside grows with real purchases.
A rewards currency you do not fund
Every accepted swap adds to the Wallet balance, which users can spend across the whole partner brand network. Rewards come out of the commission brands pay on real sales, not out of your margin. Build the same loop yourself and every discount hits your P&L. Here, someone else pays for it.
The brand side is a business, not a feature
Signing brands, agreeing commission terms, loading product catalogues, tracking sales and staying within advertising rules is not something you ship once. It is a permanent job with permanent headcount. Weguns runs it, so it never reaches your roadmap.
Reach the users who never tracked
Plant curious, flexitarian and climate-minded people who never had a reason to log a meal or follow a tracker. Plant mode gives them one. It is fully white-labeled, so it wears your design and users never leave your app.
A high-intent channel built around the moment of choice.
This is affiliate, with a different kind of publisher. Same tracked link, same commission on attributed sales, the same networks you already use. The only difference is the placement: a moment inside a nutrition app, when someone is deciding what to eat, instead of a blog post or a discount site. You pay for real sales, not impressions.
Pay for sales, not impressions
No upfront fee. You pay a commission only on purchases Weguns drives, tied to the moment a user chose a plant-based swap. Nothing spent on reach that never converts.
Flexitarians at the moment of choice
Appear inside nutrition apps while people are choosing a meal or a snack.
Context, not clutter
One relevant suggestion tied to what the user just logged. Premium placement, not banner inventory.
Attribution that enforces itself
A reward is only earned when the purchase goes through the tracked link, so the shopper is the one who wants it tracked. That closes the leakage normal affiliate lives with, and every swap is logged with its time and occasion.
Calorie tracking, meal planning and nutrition first. Adjacent verticals next.
Weguns starts where food choices are already visible: nutrition and meal-planning apps, where people log meals and look for better options. That makes plant-based swaps timely and easy to measure.
Other surfaces come later. We are deliberately narrow on day one.
Calorie tracking, meal planning & nutrition apps
People already log meals, plan the week and build grocery lists. We add a plant-based path on top of those habits.
Fitness & wellness apps
Training, recovery and habit apps, where plant-based suggestions fit naturally into the flow.
Future expansion
Food delivery, quick commerce and sustainable lifestyle retail come later, once the core layer is proven. Not part of the first pilot.
See the live product in action, then decide if a pilot conversation makes sense.
The things a sceptic asks first.
Explore partnership fit.
We are selecting a small cohort of nutrition and wellness apps, and a handful of plant-based brands, for the first pilot wave. Tell us about your team and we will set up a 30-minute call.
- Narrow scope, one surface and one use case
- Co-designed with your product team
- Founder-led conversation, no sales funnel
Or write directly to japjot@weguns.eu.