Turn your users' small swaps into big plant‑based impact.
Weguns is a drop‑in vegan layer for fitness, nutrition, and wellness apps. It nudges users toward plant‑based choices at the right moment — and gives brands and app partners a measurable seat at the table.
Built with partners across fitness, nutrition & CPG
Vegan-mode, dropped inside the apps people already love.
Toggle vegan mode
Users opt in inside their favorite app with a single tap. Weguns inherits your theme — it feels native, not bolted on.
Contextual vegan moments
We surface plant-based swaps at exactly the right time: pre-workout, grocery run, lunch break, recovery.
Impact dashboard & rewards
Users see water, CO₂ and animals saved — and earn rewards. Brands and partners share in the upside.
Show up as a helpful swap, not a banner ad.
Weguns places your product inside the user's actual moment of intent. No interruptive ads, no attention tax — just genuinely useful, plant-based alternatives at the point of decision.
- Native placements inside trusted apps
- Targeting by goal, habit and lifecycle — not creepy demographics
- Closed-loop attribution: impressions → swaps → purchase
Oat milk swap, in-context
Surfaced when a user logs their morning coffee. Looks like a tip, not an ad.
Plant protein recovery
Appears in the recovery flow after a strength session — paired with the user's actual goal.
Smart cart swaps
Subtle prompts when users build a shopping list. We replace dairy and meat with brand picks.
Engagement, revenue, and a story your users will love.
Higher engagement
Vegan-mode users open the app 2-3 more sessions per week. New surfaces, new reasons to come back.
Revenue stream
Earn a share of every brand placement and partner purchase — no extra effort from your team.
Light lift to ship
Drop in our SDK or web component. We handle content, brands, attribution and reporting.
Three surfaces. One vegan-mode layer.
Today, Moments, and Impact — designed to feel native inside any fitness or wellness app.
The plant-based shift is happening — inside the apps, not on billboards.
Users want tools that quietly nudge them toward better choices. Brands want intent, not impressions. Apps want sticky surfaces with new revenue. Weguns sits at the intersection.
Let's run a pilot together.
We're onboarding a small group of CPG brands and lifestyle apps for our 2026 cohort. Tell us a bit about your team and we'll set up a 30-minute partner call.
- Co-designed integration with your product team
- Dedicated partnerships lead through go-live
- Founder-led pricing for pilot partners